Like bees, Adnams works hard to better the environment.

A campaign for a beer company that prioritizes sustainability. Adnams places great importance on their environmentally-friendly distribution centre, which is home to 500,000 honey bees.

Concept / Art Direction / Illustration
by Ashley Maass

Honey Beelight Beer:

Adnams introduces a honey-flavored beer that not only tastes great but also reminds consumers that without bees many food products would not be available to us and they are a vital part of our ecosystem. Every Honey Beelight Beer will have a scanable barcode on the back with our website to donate to help protect the bees.

Busy as a Beer Cafe:

Adnams launches a beer cafe solely based taking a break out of your busy day to relax and open a cold one. With the recent success of alcoholic ice cream bars and beer cafes across the nation, Adnams constructs a trendy spot with a variety of fun flavored beers and bee-related products. 15% of all sales are donated to help save the bees and is reminded to the customer at the bottom of every receipt.